melbournemarketing.solutions

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.tractionfactory.com.au/about-the-traction-factory/melbourne-marketing-solutions/

Character length : 84

Title

Melbourne Marketing Solutions - The Traction Factory

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: article
title: Melbourne Marketing Solutions - The Traction Factory
description: About Melbourne Marketing Solutions The purpose of Melbourne Marketing Solutions was to enable delivery of higher level marketing services such as marketing consultancy as well as general business management consultancy.The goal was to keep Your Marketing Specialist as a tactic and hands-on brand, and Melbourne Marketing Solutions as a high-level advisor.Further, Melbourne Marketing was to act as a corporate umbrella for the 3 companies, Your Marketing Specialist, » Read more about: Melbourne Marketing Solutions »
url: https://www.tractionfactory.com.au/about-the-traction-factory/melbourne-marketing-solutions/
site_name: The Traction Factory
image: https://www.tractionfactory.com.au/wp-content/uploads/Company-History-700x228.jpg

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://tractionfactory.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Melbourne Marketing Solutions - The Traction Factory

Character length : 52

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
5	2	3	1	0	0

Heading structure in the source code

<H4> SEARCH
<H1> Melbourne Marketing Solutions
<H1> About Melbourne Marketing Solutions
<H2> The Company History
<H2> Learn About The Others
<H3> Learn Social Media Marketing
<H3> Recent Posts
<H3> Meet The Founders
<H1> Links
<H1> Get In Touch
<H1> Online Marketing Guarantee!

Word cloud

marketing23
traction9
factory8
melbourne6
solutions5
specialist4
companies4
cook3
get3
point3
just3
tim3
tanya2
goal2
tactic2
leaflets2
knowles2
big2
social2
all2
media2
automation2
networking2
development2
business2
brand2
home2
search2
articles2
courses2
studies2
reasons2
case2
consultancy2
learn2
email2
services2

Keyword matrix

word	title	descriptions	heading
marketing
traction
factory
melbourne
solutions
specialist

Two Word cloud

traction factory7
marketing solutions4
your marketing3
point cook3
melbourne marketing3
marketing specialist2

Three Word cloud

melbourne marketing solutions3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=VemEo1IWhe10Io

Readability

Flesch–Kincaid Grade Level

7.10

Flesch Reading Ease

55.60

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.40

Dale–Chall Readability

6.90

SMOG Index

10.50

Spache Readibility

5.00

Number of letters

2553

Number of words

488

Number of sentences

Average words per sentences

Number of syllables

835

Syllables in words

844

Average syllables in words

1.71

Number of words in first three syllables

122

Percentage of word / syllables

25.00

Words not in Dale-Chall easy-word list

203

Words not in Spache easy-word list

146

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.49 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.tractionfactory.com.au/wp-includes/js/jquery/jquery.js
https://www.tractionfactory.com.au/.. /jquery-migrate.min.js

List of render blocking css files

https://www.tractionfactory.com.au/.. /style.css
https://fonts.googleapis.com/css?family=Roboto%3A100%2C300%2C400%2C40...
https://www.tractionfactory.com.au/.. /ae-pro.min.css
https://www.tractionfactory.com.au/.. /vegas.min.css
https://www.tractionfactory.com.au/.. /swiper.min.css
https://www.tractionfactory.com.au/.. /woocommerce-layout.css
https://www.tractionfactory.com.au/.. /woocommerce-smallscreen.css
https://www.tractionfactory.com.au/.. /woocommerce.css
https://www.tractionfactory.com.au/.. /elementor-icons.min.css
https://www.tractionfactory.com.au/.. /font-awesome.min.css
https://www.tractionfactory.com.au/.. /animations.min.css
https://www.tractionfactory.com.au/.. /frontend.min.css
https://www.tractionfactory.com.au/.. /frontend.min.css
https://www.tractionfactory.com.au/.. /global.css
https://www.tractionfactory.com.au/.. /post-55.css
https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C20...

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

https://www.tractionfactory.com.au/wp-includes/js/jquery/jquery.js
https://www.tractionfactory.com.au/wp-includes/js/jquery/jquery-migrate.min.js
https://www.tractionfactory.com.au/wp-content/themes/corporate-hub-child/js/corporate-hub.js
https://www.tractionfactory.com.au/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/js/js-cookie/js.cookie.min.js
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/lib/waypoints/waypoints.min.js
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/js/frontend.min.js

File size of all javascript files combined

1.07MB

Javascript minifying

You can save 115B (12% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

https://www.tractionfactory.com.au/wp-content/themes/corporate-hub-child/style.css
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css
https://www.tractionfactory.com.au/wp-content/plugins/woocommerce/assets/css/woocommerce.css
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/lib/eicons/css/elementor-icons.min.css
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/css/animations.min.css
https://www.tractionfactory.com.au/wp-content/plugins/elementor/assets/css/frontend.min.css
https://www.tractionfactory.com.au/wp-content/uploads/elementor/css/global.css
https://www.tractionfactory.com.au/wp-content/uploads/elementor/css/post-55.css

File size of all css files combined

821.76KB

CSS minifying

You can save 5.4KB (11% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.tractionfactory.com.au/.. /style.css you can save 5.4KB (11% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

42.67KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://d31qbv1cthcecs.cloudfront.net/atrk.js	Expiry time is not specified
https://static.hotjar.com/c/hotjar-456105.js?sv=5	60 seconds
https://www.google-analytics.com/.. /js?id=GTM-T2C5VWM&cid=373536705.15256047...	15 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-WHPDR9K	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /1850247615285738?v=2.8.14&r=stable	20 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

0.96MB

Image optimisation

You can save 201KB (23% compression) by optimising the images below:

By lossless compressing the https://www.tractionfactory.com.au/.. /thought-2123970_1920.jpg you can save 181.4KB (23%) data.
By lossless compressing the https://www.tractionfactory.com.au/.. /Company-History.jpg you can save 10.1KB (27%) data.
By lossless compressing the https://www.tractionfactory.com.au/.. /Melbourne-Marketing-Logo.jpg you can save 4.8KB (26%) data.
By lossless compressing the https://www.tractionfactory.com.au/wp-content/uploads/TanyaTim.jpg you can save 4.7KB (20%) data.

Links

We found a total of 24 different links.
Internal links: 24

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
Skip to content
The Traction Factory
https://www.tractionfactory.com.au
https://www.tractionfactory.com.au/#
Primary Menu
Marketing Traction
Case Studies
Courses
Articles
Contact
Home
About The Traction Factory
About Leaflets in Point Cook
About BIG Networking
About Your Marketing Specialist
https://www.tractionfactory.com.au/learn-social-media-marketing
3 reasons why brand consistency is important
10 reasons your marketing campaigns should never stop
Email marketing can be an untapped goldmine
Automation: is it honestly worth it for your business?
Do you need a CRM to make your marketing effective?
About
Email Us
https://www.tractionfactory.com.au/can-we-make-your-marketing-move

Website security

181.224.157.82

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of melbournemarketing.solutions